Intrenion
A public knowledge base for service sourcing, bringing together practical operating standards, frameworks, practices, contract models, and reference material for planning, procuring, governing, and improving service relationships.
Contact us: Email • LinkedIn
Get updates when new resources are published:
Service Sourcing Framework
Resources in English
Resources in German
Angebotsanfragen
Ergänzende Leistungsbeschreibungen
More resources
Original Doctrine
Original doctrine developed from our own observations, experience, and analysis.
Service Sourcing
TBD…
AI for Service Organizations
Organizational Knowledge
Personal Effectiveness
Book Doctrine
Timeless ideas translated into practical doctrine cards.
Service Sourcing
TBD…
Sourcing & Procurement
Project & Program Management
Negotiation
Influence & Interpersonal Dynamics
Judgment & Decision Making
Professional Communication
Leadership & Organizational Design
Organizational Change Management
AI & Professional Learning
Personal Effectiveness
Building Professional Services
- 100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success (Richard Weylman)
- Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling (Michael Port)
- Build: An Unorthodox Guide to Making Things Worth Making (Tony Fadell)
- Contagious: Why Things Catch On (Jonah Berger)
- Crush It!: Why Now Is The Time To Cash In On Your Passion (Gary Vaynerchuk)
- Differentiate or Die: Survival in Our Era of Killer Competition (Jack Trout et al.)
- Escaping the Build Trap: How Effective Product Management Creates Real Value (Melissa Perri)
- Founding Sales: The Early Stage Go-to-Market Handbook (Peter Kazanjy)
- Gap Selling: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price (Keenan)
- Good Services: How to Design Services that Work (Louise Downe)
- Hooked: How to Build Habit-Forming Products (Nir Eyal)
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services (Tom McMakin et al.)
- How Not to Suck at Consulting: 28 Insights and Tactics for Everybody Starting in the Consulting Industry (Axel Janiec et al.)
- How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services (Doug Fletcher)
- Inspired: How to Create Tech Products Customers Love (Marty Cagan)
- Lean Customer Development: Building Products Your Customers Will Buy (Cindy Alvarez)
- Made to Stick: Why Some Ideas Survive and Others Die (Chip Heath et al.)
- Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships (Tom McMakin et al.)
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (April Dunford)
- Positioning: The Battle for Your Mind (Al Ries et al.)
- Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (Jake Knapp et al.)
- The 22 Immutable Laws of Marketing (Al Ries et al.)
- The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different (Christopher Lochhead et al.)
- The Art of Client Service: The Classic Guide (Robert Solomon)
- The Challenger Sale: Taking Control of the Customer Conversation (Matthew Dixon et al.)
- The Cold Start Problem: How to Start and Scale Network Effects (Andrew Chen)
- The Embedded Entrepreneur: How to Build an Audience-Driven Business (Arvid Kahl)
- The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you (Rob Fitzpatrick)
- 24 Assets: Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World (Daniel Priestley)
- 7 Powers: The Foundations of Business Strategy (Hamilton Helmer)
Society, Economics & Institutions
Personal Success
Personal Life & Relationships